Candice Jacobs is an artist exploring the meaninglessness of aspiration within affective labour and cognitive capital frameworks. For this project, Jacobs makes reference to an ongoing research thread within her work – that of the seductive use of capital and gender in popular television game shows.
Since the 1950s, television game shows have combined seduction and desire with greed and competition, often giving away prizes that relate to gender and escapism. You could win big bucks or the holiday of your dreams, a cafetiere, a fridge freezer or those crystal glasses you never knew you wanted.
Thinking specifically about cognitive capitalism, Jacobs uses the game show as a public outlet of exploitation, to manipulate the collective experience and shape our aspirations to achieve the ultimate desires of the human condition.